Your best-performing video got 40,000 views and your Linktree shows 600 clicks. Great. How many of those became a lead, and which video sent the one who paid? That's the question a click report can't answer, and it's the only one that changes what you post next week. (Those numbers are illustrative.)
What do Linktree analytics actually track?
Linktree analytics track activity on your Linktree page: visits and clicks per link, with more history and data export on higher plans. Paid plans can add UTM parameters and send events to Google Analytics. They don't show whether a visitor became a lead or a customer. Tools like Trakt record each form submission with its source attached.
What they don't track is what happens after the click:
- Whether the visitor filled in a form on your site.
- Whether that lead kept the source when they did.
- Whether the lead became a customer, and for how much.
A post earns a bio link click, the visitor fills in the form, the lead keeps its source, and that source stays on the won deal.
Why bio-link traffic shows up as Direct
Instagram and TikTok give you one bio link. Every story, video and comment points at it. By the time someone lands on your site, the post that convinced them is gone from the trail. Analytics files them under the bio tool's referral, as social traffic with no campaign, or as Direct when they come back later.
That's fine if you're counting clicks. It's a problem if you're deciding whether another month of short video is worth it, or pricing a sponsorship and trying to show a brand what your audience does.
What Linktree analytics cover, plan by plan
From Linktree's pricing page and help center, checked on 21 October 2026. Plans change, so check the live pages.
- Free: unlimited basic links, and email and phone sign-ups.
- Starter: adds basic analytics.
- Pro: adds removing Linktree branding, custom designs and mailing list integrations, among others.
- Premium: adds all-time analytics, data export, and link rules and routing.
- UTM parameters (Pro and Premium): you turn them on in Settings → Analytics. Linktree's help article tells you to enter "Linktree" as the source and "Social" as the medium, and says the campaign parameter is set automatically from each link's title. You can set custom URL parameters instead.
- Google Analytics (Pro and Premium): add a GA4 Measurement ID to see Linktree visits in Google Analytics (help article). Linktree also documents a Meta Pixel integration.
Prices vary by region and billing, so we haven't listed them. Linktree also sells digital products, bookings and email capture from the page. The gap isn't "Linktree can't collect a lead." It's where the record of which post sent that lead ends up.
Where the trail stops
Follow one visitor:
- They see a video and tap your bio link. Linktree records a visit.
- They tap a link. Linktree records a click and, if you turned UTMs on, tags the outbound URL.
- They land on your site. Analytics sees
linktree / socialand a campaign named after the link title. - They fill in a form, now or three days later. Whether the source makes it onto the lead depends on your form: does it keep the UTMs across pages and return visits? Common failure points are in why UTM data gets lost on form submission.
- The lead closes weeks later, usually with no link back to the post.
Linktree did its job at steps 1 and 2. Attribution breaks at 4 and 5, which no bio tool sees. And because the campaign comes from the link title, every video pointing at the same link looks identical. The Tuesday video and the Friday one both say "Book a call."
How to track any bio link through to a lead
You don't need to switch tools. Do this either way:
- Use a different campaign value per post or series. Build links with the UTM builder so naming stays consistent, for example
utm_campaign=oct-pricing-video. - Put a QR code on anything offline. For merch, events or print, use the QR code generator instead of printing the bare bio URL.
- Keep the source on the form, not just in analytics. This is the step most setups skip.
- Add a "How did you hear about us?" field. People often name the creator or the video, which no tag can see. More in self-reported attribution.
If you want the source kept on each lead without building it yourself, start free with Trakt.
Why click reports break down in practice (and how Trakt helps)
A click report answers "what got attention." Revenue decisions need "what got paid," and that lives on the lead record, after the bio tool has stopped watching.
How Trakt closes the gap
Trakt works on the part after the click:
- Consistent tagged links. The UTM builder, QR codes and short links give each post its own campaign value.
- The source stays on the lead. Trakt records each form submission with its source attached, even when the form has no hidden fields.
- Won deal value is credited to the source captured at submission, in Trakt's leads pipeline.
Trakt also has a link-in-bio product, Trakt Sites. See that page for what it currently includes.
On your own site, Trakt's snippet remembers UTMs in a first-party cookie for 90 days, so a form submitted days later in the same browser still carries them.
What it isn't: a storefront for digital products or a social scheduling tool. It doesn't connect a phone tap to a later laptop visit, and it doesn't sync leads into HubSpot or another CRM. If selling courses from your bio is the job, Linktree is built for that.
Linktree vs. Trakt, by requirement
| Requirement | Linktree | Trakt |
|---|---|---|
| Built mainly for | Sharing, selling and growing an audience from one link | Keeping the source on each lead through to revenue |
| Link click analytics | Starter and up, more history on Premium | Page views and form submissions with their source |
| UTM tagging | Pro and Premium, campaign from the link title | UTM builder: one campaign value per post |
| Collect contact details | Email and phone sign-ups on Free | Form submissions recorded as leads |
| Source on the lead record | Depends on your own forms | Recorded with each submission |
| Sell digital products | Yes | No |
| Following one person across devices | No | No |
Linktree details are from its pricing page and help center as of 21 October 2026.
What to do this week
Pick the three posts you're proudest of. Give each one its own campaign value, point them at a page with a form, and send yourself a test lead through each link. If the lead shows the campaign, you can finally compare posts by leads instead of views. If it doesn't, fix the form before you post again.
FAQ
Does Linktree have analytics?
Yes. Linktree's pricing page lists basic analytics from the Starter plan, and all-time analytics and data export on Premium. Pro and Premium also support UTM parameters and a Google Analytics integration. These cover activity on your Linktree page, not what visitors do after they leave it.
How do I see Linktree analytics in Google Analytics?
On Pro or Premium, add your GA4 Measurement ID in Linktree to see Linktree visits in Google Analytics, and turn on UTM parameters so outbound clicks arrive labelled. Linktree's help center suggests "Linktree" as the source and "Social" as the medium. The campaign value comes from each link's title.
Can Linktree show which post drove a sale or lead?
Not on its own. Linktree reports activity on your page and can tag outbound links, but every post pointing at the same link carries the same label. Use a different campaign value per post, and make sure your form keeps that source on the lead.
What's the best Linktree alternative for a business?
Judge it on four criteria: can each post get its own campaign value, can a visitor raise a hand on the page or one tap away, does the lead keep its source, and can you see which source produced revenue. Linktree is strong on selling and audience growth. If the last two matter most, pick a tool that keeps the source on the lead, which is the gap Trakt covers.
Can I use Trakt and Linktree together?
Yes. Keep Linktree as your hub, tag its links with your own UTMs from the UTM builder, and point them at a page with a form. Trakt then records the submission with the source it carried.
