Justin is the founder of Trakt. He spent a decade running tracking and attribution for B2B clients before concluding that the problem was never the reporting layer, it was that the source data died somewhere between the ad click and the CRM. Trakt is the tool he wanted for that job.
Lead tracking software shouldn’t be complex or expensive. Learn how small teams can track full-funnel attribution from first click to closed deal, without spreadsheets, CRMs, or guesswork.
Compare the best lead tracking software for accurate attribution, cleaner UTMs, and revenue clarity, without CRM guesswork.
Funnels leak revenue. Trakt tracks full funnel attribution from first click to closed deal.
Marketing attribution is the foundation of revenue measurement. Learn why attribution fails and how to automate it from click to close.
Marketing attribution is how you stop throwing budget into the void. It’s the process of figuring out which marketing actions actually led to a sale, signup, or qualified lead.
