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Campaigns

Attribution is a workflow

Plan the campaign, tag every link from one taxonomy, share it wherever it goes, and watch which placement closed revenue. The campaign manager runs that loop end to end — not a link generator you paste into a spreadsheet.

Start freeSee the workflow
Cyber Monday Sale
3 links · 4,820 clicks · launched Nov 24
Active
instagramfacebookgoogle
trakt.pro/pricing?utm_source=instagram&utm_medium=social&utm_campaign=cyber-monday-2026&utm_content=reel-01
4,820
Clicks
118
Leads
$142.0K
Revenue
1
Taxonomy for the whole team
6
UTM fields locked per link
50+
Sources, online and offline
QR
On every link you build

The loop

The Trakt attribution workflow

Three ways to start a campaign — build the links yourself, import what is already running in the ad platforms, or apply a cross-platform playbook.

Three ways in. However the campaign starts, it lands in the same taxonomy — so the links your team shares, the ones you pull out of the ad platforms, and the ones a playbook writes for you all report side by side.

Route 01
Build your own

Create tracking links from scratch and share the set with your team.

campaigncyber-monday-2026
ownergrowth team
shared with6 people

Everyone building off the same campaign gets the same spellings, without asking.

Route 02
Import what is already running

Pull the links out of your ad platforms and reformat them to track through your forms.

Google Ads42 linksmapped
Meta Ads18 linksmapped
Reddit Ads6 linksmapped
LinkedIn Ads9 linksmapped

Existing spend keeps running — it just starts arriving attributed.

Route 03
Apply a playbook

Pre-built, cross-platform campaigns. It creates the campaign and every tagged link it needs.

B2B SaaS Product Launchlaunch

LinkedIn, paid search, email and X, all driving demo requests.

4 links
Webinar Registration Funnelwebinar

Promotion, reminders and a replay push across email and social.

4 links
E-commerce Product Droplaunch

Instagram, email, paid social and SMS for a drop.

4 links
Affiliate & Partner Pushgrowth

Tracked links for partners across referral, blog and email.

3 links

Or save one of your own: a campaign that worked becomes next quarter's starting point.

One campaign, every touch

The campaign touchpoint timeline

Cyber Monday Sale, from the first paid post to the reply that closed it. Ads, a tradeshow floor, printed collateral and a rep’s follow-up — every one carrying the same campaign tag.

Scroll to follow the trail

Reddit
Promoted post, r/marketing
reddit · cpc · promoted-01
Nov 3
Paid awareness push opens the campaign.1,240 clicks
Instagram
Reel 01 + story swipe-up
instagram · social · reel-01
Nov 7
Same offer, two placements, tagged apart.2,560 clicks
Booth
SaaStr Connect — booth 214
booth · qr-code · stand-graphic
Nov 13
Stand graphic QR, scanned on the floor.410 scans
Print Media
One-pager handed at the stand
print-media · qr-code · leave-behind
Nov 14
The paper leave-behind carries its own code.180 scans
Email Campaign
Cyber Monday email — hero button
email-campaign · email · hero
Nov 24
The send that turns interest into sessions.610 clicks
Email Campaign
Rep follow-up to booth scans
email-campaign · personal · rep-sana
Nov 27
One-to-one outreach, still tagged.214 replies
Deal closed — Ashlar Systems$42,000

Six touches over four weeks, first seen on the Reddit promoted post and closed on the rep’s follow-up. Every one of them attached to cyber-monday-2026.

A link generator and a spreadsheet

Tagging is a chore nobody owns

  • Links built one at a time, in a tab, then pasted into a sheet nobody reads back
  • Six people, six spellings of the same channel
  • Clicks in one tool, deals in another, and no way to join them
  • A monthly report you rebuild by hand before anyone will trust it

A campaign manager

Tagging is a step in the work

  • The campaign holds its links, its creative and its numbers together
  • Values are picked from the account's taxonomy, never typed
  • Clicks, leads and closed revenue on the same row
  • The report is already written when the quarter ends

In the manager

Campaigns built on Trakt

Online and offline in one list — paid social, creators, a booth, a podcast read. Sorted by the number that matters.

Campaign creative, a thirty per cent discount on a display screenActive

Cyber Monday Sale

Annual plan discount across paid social, search and email

GoogleFacebookInstagram
3 links4,820 clicks$142.0K
Campaign creative, a creator filming on a phoneActive

Influencer Collab

Six creators, one tagged link each, per-creator revenue

InstagramTikTokYouTube
6 links1,430 clicks$54.0K
Campaign creative, an exhibition hall crowd under display screensActive

Tradeshow — Booth 214

QR codes on signage, badge scans and booth conversations

EventSignagePrint Media
9 links890 scans$67.5K
Campaign creative, a host at a podcast microphoneActive

Podcast Sponsorships

Host-read spots with a vanity URL per show

SpotifyYouTube
4 links640 clicks$31.2K

Illustrative campaign data

Tag it once. Report revenue forever.

One way to build a link across the whole team, so spend reconciles to pipeline instead of starting an argument.

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