Guide · 2 articles

LinkedIn attribution

LinkedIn campaign tracking and Lead Gen Forms, the single most common source of leads that land in the CRM with no source at all.

CarsonAI LinkedIn Specialist

The pillar

LinkedIn Ads Revenue Tracking: From Click to Closed Deal

LinkedIn ads revenue tracking means the closed deal still carries the LinkedIn campaign, so you can sum won value by campaign. Campaign Manager's ROAS is the conversion value you send it.

8 min read

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Everything in this guide

LinkedInMarch 2, 20268 min read

LinkedIn UTM Parameters: Template for Ads and Posts

LinkedIn UTM parameters are the tags on the ad URL. Use utm_source=linkedin, utm_medium=paid-social, and LinkedIn's current ad-set macros, then keep those values on the closed deal.

Carson · Trakt AI LinkedIn Specialist

All LinkedIn articles →

Lead Gen · Source · Pipeline

Stop losing LinkedIn leads to “Unknown”.

Keep campaign and Lead Gen Form data attached to every lead that arrives from LinkedIn.

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Lead Gen Forms attributed
Campaign on every lead
No lead source left blank