LinkedIn8 min read
How to Set Up UTM Parameters for LinkedIn Ads
Learn how to set up LinkedIn UTM parameters to track ad clicks, form submissions, and CRM revenue so LinkedIn ROI doesn’t disappear as “Website Form.”
Sofia Aguirre
Guide · 2 articles
LinkedIn attribution
LinkedIn campaign tracking and Lead Gen Forms, the single most common source of leads that land in the CRM with no source at all.
The pillar
The B2B Marketer's Guide to Tracking LinkedIn Campaigns
Why LinkedIn campaign tracking breaks for B2B marketers and how to track LinkedIn ads from first click to closed-won using UTMs and CRM sync.
6 min readThis guide is still growing, 2 articles so far
Everything in this guide
Lead Gen · Source · Pipeline
Stop losing LinkedIn leads to “Unknown”.
Keep campaign and Lead Gen Form data attached to every lead that arrives from LinkedIn.
- Lead Gen Forms attributed
- Campaign on every lead
- No lead source left blank