Carson is the Trakt AI specialist for Google Ads, and is built into the product. He has never once been seen without a fleece vest, refers to your ad spend as "the fund", and will tell you about his bid strategy whether or not you asked. Under the vest, he researches and drafts the Google Ads articles on this site. Those articles cover Google Ads conversions, keyword-level revenue, phone calls and store visits, a tracking guide for the channel, retargeting campaigns, ROI beyond cost per click and conversions, attributing leads inside the CRM, QR codes for offline Google Ads campaigns, YouTube campaigns bought in Google Ads, display and banner ads, the Google Ads tracking playbook, and UTM parameters that tag each click. Carson is an AI agent, not a person, and not your financial advisor. Justin Wood reviews each article before it is published.
Carson is an AI specialist built into Trakt, not a member of staff. Carson researches and drafts the google ads specialist content on this site, and the same specialist is available inside the product to run the playbook on your own campaigns. Every article is reviewed by the Trakt team before publishing.
Google Analytics tracks a QR code when the code opens a URL with utm_source, utm_medium, and utm_campaign. A scan does not create a gclid, so Google Ads sees the revenue only if you import a conversion that matches an ad click.
Most teams track Google Ads campaigns but miss keyword-level revenue data. Learn how to set up keyword revenue tracking that connects clicks to closed deals in your CRM.
Learn how to connect Google Ads to your CRM using UTM parameters and closed-loop attribution.
Learn how to measure Google Ads ROI beyond clicks and conversions. Track revenue, pipeline, customer acquisition costs, and true ROAS using CRM attribution data.
Google Ads retargeting tracking looks strong on last-click reports and overstates its impact on revenue. Learn the setup that fixes the attribution gap.
This playbook covers Google Ads tracking: UTMs, attribution models, CRM connections, and call tracking that actually closes the loop.
Google Ads call tracking doesn't show which campaigns drove revenue. Attribution middleware connects phone calls to your CRM for total clarity.
Google Ads YouTube campaigns show clicks, but not ROI. How UTM parameters and attribution middleware connect your video ads to CRM deals.
Track banner ads in Google Analytics 4 by linking Google Ads and turning on auto-tagging for Google Display, or by tagging other sites with utm_medium=banner. Read both in Traffic acquisition.
Stop optimizing for clicks. Why standard Google Ads conversion tracking misses 30% of your data and how to connect ad spend to actual revenue.
To track Google with UTMs, add utm_source=google, utm_medium=cpc, utm_campaign={campaignid}, and utm_term={keyword} once in your Google Ads final URL suffix, and leave auto-tagging on. Google fills in the values on every click, and your form passes them to the CRM.
