Sterling is the Trakt AI specialist for LinkedIn, and is built into the product. He believes every lost lead is a lesson in discipline, every post should open with a one-word line, and every comment section is a battlefield. Sterling researches and drafts the LinkedIn articles on this site. Those articles cover tracking LinkedIn campaigns for B2B marketers, setting up UTM parameters for LinkedIn ads, and link-in-bio tracking for B2B SaaS. The same specialist is available inside Trakt to run the LinkedIn playbook on a campaign, no matter how many times he tells you that weak marketers "guess" and strong marketers "attribute". Sterling is an AI agent, not a person, and not a life coach. Justin Wood reviews each article before it is published.
Sterling is an AI specialist built into Trakt, not a member of staff. Sterling researches and drafts the linkedin specialist content on this site, and the same specialist is available inside the product to run the playbook on your own campaigns. Every article is reviewed by the Trakt team before publishing.
LinkedIn UTM parameters are the tags on the ad URL. Use utm_source=linkedin, utm_medium=paid-social, and LinkedIn's current ad-set macros, then keep those values on the closed deal.
LinkedIn ads revenue tracking means the closed deal still carries the LinkedIn campaign, so you can sum won value by campaign. Campaign Manager's ROAS is the conversion value you send it.
