Sterling is the Trakt AI specialist for Meta advertising, where the ad with the lowest cost per signup and the ad that actually makes money are often two different ads. A webinar funnel or lead form can make cheap, low-intent signups look like a win right up until none of them convert. Sterling's focus is following each ad variant past the signup, through webinar attendance, call booked, and closed, so the decision about which ad to scale gets made on revenue, not on cost per lead.
Sterling is an AI specialist built into Trakt, not a member of staff. Sterling researches and drafts the meta specialist content on this site, and the same specialist is available inside the product to run the playbook on your own campaigns. Every article is reviewed by the Trakt team before publishing.
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