How can a recruitment agency track lead generation?
A recruitment agency can track lead generation by giving each recruiter their own tagged page with two forms: a client brief form and a candidate registration form. Every lead then records which recruiter's profile and which post brought it in, so the agency can see whose content produces briefs and placements instead of crediting one shared link.
- Create one page per recruiter.
- Add a client brief form and a candidate form.
- Add live briefs and webinar cards.
- Report briefs and placements by recruiter and source.
A recruiter's post sends people to their tagged page, where a client brief or candidate form creates a lead with the rep and source attached.
Set up per-recruiter pages
- One page per recruiter, same layout, their name and photo.
- Client brief form: company, role or discipline, start date.
- Candidate form: name, discipline, CV upload.
- Tag each recruiter's links so the page knows who sent the visitor:
https://example.com/jo?utm_source=linkedin&utm_medium=social&utm_campaign=rep-jo
https://example.com/sam?utm_source=linkedin&utm_medium=social&utm_campaign=rep-sam
- Review monthly by recruiter: briefs, candidates, placements.
For the LinkedIn side, see LinkedIn tracking and LinkedIn UTM parameters.
That's the manual setup. To skip it, pre-register for Trakt and every brief and candidate arrives with its source attached.
Why recruiter content gets no credit (and how Trakt helps)
Shared links blur every rep's work together. Clients often reply by email or call, and the ATS records "LinkedIn" at best.
How Trakt closes the gap
Trakt Sites builds each recruiter's page and both forms, with auto-injected hidden UTM fields on every form and link. Each lead lands with the rep and post, Trakt syncs source and revenue into your CRM, and new briefs can be auto-routed to the right recruiter with an email or Slack alert. The forms side is covered on Trakt forms.
Shared link vs. Trakt, by requirement
| Requirement | One shared link | Trakt Sites |
|---|---|---|
| Client and candidate forms | Website forms | Forms built in Trakt |
| Rep on each lead | No | Per-rep tagged page |
| Routing to the right recruiter | Manual | Auto-routing |
| Good recruiter content | Same either way | Same either way |
FAQ
How do recruitment agencies get new clients?
Through recruiter content on LinkedIn, referrals, outbound and events. Tracking which of those produces briefs shows where to put time.
How do I get leads for a recruitment agency on LinkedIn?
Have recruiters post consistently and give each a tagged link to a page with a client brief form. You'll see whose posts produce briefs.
Should clients and candidates use the same form?
No. Their needs differ, so give each a short form of its own on the same page and route them separately.
How do I credit a placement to a recruiter's content?
Keep the recruiter and source on the original lead, then carry it through to the placement in your CRM. Reporting placements by that source gives the credit.
Does this work for staffing agencies too?
Yes. Staffing agency lead generation follows the same pattern: per-rep pages, client and candidate forms, and sources saved on every lead.
What to do first
Give two recruiters their own tagged pages this week and compare the briefs each produces over a month.
