Sofia Aguirre is a Content Specialist at Produktiv, the marketing agency behind Trakt, where she owns the attribution beat: the unglamorous, high-stakes question of how marketing spend actually connects to closed revenue. Working alongside a team that's run tracking for B2B clients for over a decade, she's developed a specific point of view: most campaigns don't fail on performance, they fail on data capture that loses the lead's source long before it reaches the CRM. She writes about marketing attribution, UTM strategy, and the technical plumbing most marketers never look at until their numbers stop adding up.
WhatConverts wins on call tracking. Trakt wins on tracking link → form → CRM attribution without call-tracking complexity. An honest comparison of when each makes sense.
B2B affiliate programmes need more than 30-day cookies and checkout tracking. Here's how to manage partner channels at scale when deals close in Q4 but the click happened in Q2.
Your client asked if marketing is working. The answer isn't traffic or conversions—it's revenue. Here's how agencies track the link → form → pipeline → closed-won path without guessing.
Revenue share pricing only works when you can track closed deals, not checkout cookies. Here's how agencies set up performance deals that pay on contract value using affiliate tracking built for B2B pipelines.
Podcast ad leads often land in your CRM as Direct traffic. Podcast attribution tracking with self-reported source fixes what vanity URLs and codes miss.
Webinar registrants often show up as Direct traffic in your CRM. Here’s why Zoom and GoToWebinar registrations lose their source, and how to fix it.
Click-to-Messenger and WhatsApp ad leads skip your website, so CRMs file them as Direct or Unknown. Here's the fix for click-to-message ad attribution.
LinkedIn Lead Gen Form leads never visit your site, so CRMs file them as Direct or Unknown. Here's the fix for LinkedIn lead gen form attribution.
Calendly bookings often land in your CRM as Direct traffic. Fix calendly attribution tracking by capturing UTM data before the widget loads.
Every new form fill can silently overwrite your CRM lead source, erasing the channel that actually created the deal. Here is the three-property fix.
Self-reported attribution, the “How did you hear about us?” field, recovers the leads your tracking files under “Direct.” Here’s how to set it up and reconcile it with the source data you already capture.
The ROAS on your ad dashboard isn't revenue. The 3 lies and the one metric to trust instead.
"Direct" leads usually aren't direct, the campaign got lost before your CRM. The 5 reasons leads show as Direct/unattributed, and how to fix each one.
Run a free marketing attribution audit on your site. The 6 checks that decide whether your leads are traceable from ad click to CRM.
