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Guide · 3 articles

Meta attribution

Facebook and Instagram tracking: the pixel, fbclid, and why Meta's conversion count will never match what your CRM shows.

Sterling
SterlingAI Meta Specialist
The pillar

How to Set Up UTM Parameters for Facebook Ads

Set up Facebook UTM tracking the right way. This guide shows how to build UTMs and connect Facebook ads to your CRM for real attribution.

11 min read

This guide is still growing, 3 articles so far

Everything in this guide

All Meta articles →

Pixel · fbclid · Pipeline

Make Meta's numbers reconcilable.

Capture fbclid and campaign data at the form, so you can see which of Meta's conversions became pipeline.

Track Meta with TraktFor marketing teams
  • fbclid captured at the form
  • One conversion, one owner
  • Pipeline by ad set