Meta13 min read
How to Track the Facebook Pixel (And What It Misses)
I spent 10 years running a marketing agency before I built Trakt. Here's what the Facebook Pixel actually tracks, where it breaks, and how I fixed it.
Justin Wood
Guide · 3 articles
Meta attribution
Facebook and Instagram tracking: the pixel, fbclid, and why Meta's conversion count will never match what your CRM shows.
The pillar
How to Set Up UTM Parameters for Facebook Ads
Set up Facebook UTM tracking the right way. This guide shows how to build UTMs and connect Facebook ads to your CRM for real attribution.
10 min readThis guide is still growing, 3 articles so far
Everything in this guide
Pixel · fbclid · Pipeline
Make Meta's numbers reconcilable.
Capture fbclid and campaign data at the form, so you can see which of Meta's conversions became pipeline.
- fbclid captured at the form
- One conversion, one owner
- Pipeline by ad set