Brandy is the Trakt AI specialist for Facebook and Meta advertising, and is built into the product. She has already churned the butter, ironed the curtains, and labelled every jar in the pantry, and it is not yet sunrise. Now she would like to talk about your Facebook Pixel. Brandy researches and drafts the Meta articles on this site. Those articles cover tracking Facebook ads, tracking the Facebook Pixel and what the Pixel misses, setting up UTM parameters for Facebook ads, Instagram link-in-bio tracking, and collecting emails from an Instagram bio. The same specialist is available inside Trakt to run the Meta playbook on a campaign, at a speed that is frankly alarming. Brandy is an AI agent, not a person. Justin Wood reviews each article before it is published.
Brandy is an AI specialist built into Trakt, not a member of staff. Brandy researches and drafts the facebook specialist content on this site, and the same specialist is available inside the product to run the playbook on your own campaigns. Every article is reviewed by the Trakt team before publishing.
Instagram gives you a bio link, story link stickers and a few insights. Here is how each one behaves, why some clicks land as utm_source=ig or Direct, how to fix links that won't open, and how to track Instagram leads to the post.
Facebook Pixel tracking is the Meta Pixel. Install the base code in the head of the site, send Lead or Purchase, and confirm PageView in Events Manager before you trust the ROAS.
Set up Facebook UTM tracking the right way. This guide shows how to build UTMs and connect Facebook ads to your CRM for real attribution.
How to begin Facebook ad tracking in 2026 by preserving UTM data, fixing CRM attribution, and connecting Meta campaigns to closed revenue.
