What should a realtor put in their link in bio?
A realtor's link in bio should show current listings as cards, a short viewing request form, and a way to book a valuation, all on one mobile page. Link each listing post to its own tagged card, and use the same page behind open-house QR codes, so every enquiry shows which post, reel or sign brought the buyer.
- Add a card for each active listing.
- Add a viewing request form.
- Add a valuation or "thinking of selling?" form.
- Tag the link per platform and per listing.
- Point open-house QR codes at the same page with their own tag.
A listing reel sends buyers to your bio page, they tap the listing card, and the viewing request lands in your pipeline with its source.
Build a listings bio page
- One card per active listing. Photo, price, area, beds. Remove it when it sells, or mark it sold for a few days as social proof.
- Viewing request form under the listings.
- Valuation form for sellers.
- Contact details last.
Your brokerage site may already list everything, but a buyer coming from a reel wants the house they just saw, not a search page.
The viewing request form
| Field | Why |
|---|---|
| Name, phone, email | Follow-up |
| Which listing | Pre-filled from the card they tapped |
| Preferred times | Books the viewing in one reply |
| Mortgage in principle? | Qualifies the lead |
Keep it short. The link in bio form guide covers form layout.
Tag every listing post and open-house sign
Give each platform its own bio link, and big listings their own campaign:
https://example.com/homes?utm_source=instagram&utm_medium=social&utm_campaign=12-oak-street
https://example.com/homes?utm_source=qr&utm_medium=offline&utm_campaign=open-house-12-oak
Make the QR codes with the QR code generator and the links with the UTM builder. Our offline QR code guide covers signs and print.
That's the manual route. To skip it, pre-register for Trakt and each viewing request arrives with its source attached.
Why realtor bio links lose the buyer's trail (and how Trakt helps)
Instagram and Facebook insights show link taps. Your CRM shows a new contact with "social" or nothing at all. In between, you lose which listing post did the work.
How Trakt closes the gap
Trakt Sites gives you listing cards and enquiry forms built in Trakt, with auto-injected hidden UTM fields on every form and link. Each viewing request lands with the platform, post or QR code that sent it, Trakt syncs the source into your CRM, and you get an email or Slack alert so you can call while the buyer is still keen.
If your main question is tracking enquiries across portals, ads and your website, see real estate lead tracking for the forms-side setup.
Brokerage link vs. Trakt, by requirement
| Requirement | Single brokerage link | Trakt Sites |
|---|---|---|
| The listing from the post | Buyer has to search | Card on the page |
| Viewing request | Generic contact form | Form built in Trakt |
| Post or sign on each enquiry | No | Auto-injected hidden UTM fields |
| Alert on new enquiry | Depends on site | Email and Slack |
| Good photos | Same either way | Same either way |
FAQ
What is the best link in bio for real estate agents?
One that shows your current listings as cards, takes viewing requests and valuations on the page, and saves which post or sign each enquiry came from. A plain list of links can't tell you which listing post earned the lead.
Should realtors link to their brokerage website in their bio?
You can include it, but don't make it the only link. Buyers coming from a listing reel want that listing, and a search page loses many of them.
How do I track which Instagram post brought a buyer lead?
Use a tagged link per platform and per listing, and save the tag on the enquiry form through hidden fields. Instagram insights alone only count taps.
Can I use my link in bio page on open-house signs?
Yes. Point a QR code at the same page with its own tag, such as utm_source=qr, so sign-driven enquiries are counted separately from social ones.
What should a real estate viewing request form ask?
Name, contact details, the listing, preferred viewing times, and whether they have mortgage approval. More than that and fewer people finish it.
How often should I update my realtor link in bio?
Whenever a listing goes live or sells. A sold home at the top of your bio wastes the attention a new reel brings in.
What to do first
Pick your newest listing, give it a card and a tagged link, and add a viewing request form underneath. Use that link on the next reel and the open-house sign, then see which one the first enquiry carries.
